Driving Muse Promotional Content Strategy Across WhatsApp
Brand guardrails and context-aware promotion for a personal AI agent
I'm Leslie, a staff content designer at Meta.
I have 8+ years of experience leading high-converting content strategy, product growth, and user-centered design.
2026 - PresentMeta (WhatsApp)Staff Content Designer
2024 - 2026Meta (WhatsApp)Senior Content Designer and Strategist
2021Meta (WhatsApp)Content Designer
2020Meta (Messenger)Content Strategist
Case studies
Accelerating WhatsApp GenAI Adoption with Cultural Campaigns
Regional holidays, AI Content Studio, and global GenAI growth
Introducing Meta Avatars to WhatsApp
Bringing Meta Avatars to WhatsApp through a privacy lens
AI Stickers on WhatsApp
Driving awareness and early adoption
AI Communications Playbook
An org-wide framework for design consistency and faster decision making
WhatsApp Polls
Designing a faster way to make plans for millions