Accelerating WhatsApp GenAI adoption with cultural campaigns
Regional holidays, AI Content Studio, and global GenAI growth
I'm Leslie.
I bridge marketing strategy and AI-driven execution to build high-converting content experiences that drive business impact.
2024 - PresentMeta (WhatsApp)Senior Content and Marketing Strategist
2021Meta (WhatsApp)Content Designer
2020Meta (Messenger)Content Strategist
Case studies
Introducing Meta Avatars to WhatsApp
Bringing Meta Avatars to WhatsApp through a privacy lens
AI Stickers on WhatsApp
Driving awareness and early adoption
AI communications playbook
An org-wide framework for design consistency and faster decision making
WhatsApp polls
Designing a faster way to to make plans for millions