Already on it…Growing Muse on WhatsApp
Data-backed upsells and trust-first onboarding for a personal AI agent
View case studyContentModel engineeringUX design
I'm Leslie, a staff content designer.
I lead high-converting content strategy for launches that reach billions of people and drive product growth.
I've worked on
- Muse
- Meta AI
- Messenger
- Meta Central Products
Selected work
Case studies
Already on it…
Introducing Avatars to WhatsApp
Bringing Meta Avatars to WhatsApp through a privacy lens
View case studyIs your child available for this Saturday's match?
- Yes10
- No4
12:57 ✓✓
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WhatsApp Polls
Designing a faster way to make plans for millions
View case studyHappy football face
AI Stickers on WhatsApp
Driving awareness and early adoption
View case studyCreate with Meta AI
Driving GenAI Adoption with Cultural Campaigns
Regional holidays, AI Content Studio, and global GenAI growth
View case studyProtected
AI Communications Playbook
An org-wide framework for design consistency and faster decision making
View case studyQuick reads
Case bites
Focused content problems, solved in a few words.