I'm Leslie, a staff content designer at Meta.

I have 8+ years of experience leading high-converting content strategy and product growth.

Case studies

Designing a faster way to make plans for millions

Bringing Meta Avatars to WhatsApp through a privacy lens

Brand guardrails and context-aware promotion for a personal AI agent

Driving awareness and early adoption

Regional holidays, AI Content Studio, and global GenAI growth

An org-wide framework for design consistency and faster decision making

WhatsApp video messages

Call survey redesign

Battery restriction dialog

Messenger E2E security checks (exploration)